BMW 8 x Jeff Knoons

Hosted alongside Contemporary Istanbul, The 8 X Jeff Koons marked the arrival of one of BMW's most ambitious collaborations between art and automotive design. Centred around the limited-edition BMW M850i designed by Jeff Koons, the experience brought together collectors, media, cultural figures and automotive enthusiasts for a program celebrating creativity, craftsmanship and innovation. From production to guest experience, every detail was designed to support a moment where contemporary culture and engineering excellence met on common ground.