Useinbox.com

Brand Identity, Rebranding, Website Design, Illustrations

Rebranding, digital design and illustrations for an email marketing platform based in Canada.

A city bus stop with advertisements promoting email services and social media handles, including the message 'Keep your emails short'. Blurred pedestrian walking past, trees, modern glass buildings, and a sidewalk visible in the background.

Text graphic with a light green background that says, "Keep y@ur emails sh@rt INBOX" with a purple crown graphic above and purple and black text.

A woman with dark hair in a bun wearing headphones, standing sideways against a purple background with green circular accents and text that reads 'Spotify @ Useinbox' and 'INBOX' with a microphone icon.

“The Problem: Inbox was in the emailing industry for a long time, had customers but didn’t really stand out from their competition. On top of that they were looking old and out-dated. Also the email marketing companies like MailChimp & Brevo made competition difficult when it came to their strong branding and sense of brand.

The Solution: We kept their initial logo because of the client’s emotional bond & their history. Created a new and distinctive color palette. We made sure to have our own world of illustrations to stray away from the cliche & over-used illustrations.”

Three cartoonish characters resembling viruses or bacteria with financial and digital themes, featuring symbols like '@', '$', and various digital elements.

Person holding a MacBook laptop displaying a website with the title 'Create Invoice-receipt emails that your audience will really like,' against a cloudy sky background.

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“B2B Marketing doesn’t have to be boring & you need a flexible brand identity to play around while creating multiple digital products under the same umbrella.”

A digital interface for registering a business card using a QR code scanner. The screen shows a QR code with the text "Scan to register" and an image of a business card with the message "This will be your last business card."

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