Strateji Katı

Brand Identity, Signage & Environmental Graphics, Typography

A blank, beige background with no objects or details.
Street advertisement poster at a bus stop shows a 3D graphic of a black atom with a shiny surface, surrounded by orbitals, with white text reading 'STRATEDIKAI FT'. Additional text below says 'Dr. Ceyhun Emre Doğru' and 'Her Salı CNBC-E'de'. The bus stop has a rounded white roof, and the street behind features cars, motorcycles, pedestrians, and tall historic buildings under a clear sky.
Partial text 'STRATEJI K...
A digital billboard in a city square displaying an image of the Empire State Building with the text 'STATIEJ KAT' and the CNBC e logo. The scene shows pedestrians, streetlights, and outdoor cafes under a clear sky.

Identity and custom typeface design for the new CNBC-e news program called Strategy Floor.

A black book titled 'Küresel Ekonomiye Bakış' by Dr. Cevhun Emre Doğu next to a green transparent acrylic sign with the text '03 Strateji'.
Digital sign with black background, white text reading 'STRATEJİ KATI', and smaller text below 'Dr. Ceyhun Emre Doğru' and 'Her Salı CNBC-E'de' in a modern, minimalistic lobby area.

“Strategy is a process that has a beginning and an endpoint, but it continuously exists between these two points. This reminds viewers that strategic thinking should be approached with a long-term perspective, not a short-term one.

Therefore, while the elements in the middle of the line are strategically aligned with the subject we handle and change in parallel, the line (i.e., the process) remains the same. The subject we deal with never overshadows our brand.”

Dark background with white text reading "404: Page Not Found"
Street lamp with a vertical sign attached to it, standing next to a stone wall, with green trees and a clear blue sky in the background.
A smartphone displaying an Instagram post with a clock and alarm on a black background, flanked by two white text boxes with partial words and a small CNBC logo.

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A modern building with a large white banner on its facade, featuring black lines and Turkish text. The banner promotes a TV program by Dr. Ceyhun Emre Doğru, aired every Tuesday on CNBC-E. The building has horizontal wooden slats, a glass lower level, and is set against a bright blue sky with a tree branch overhead.