RUDIQ

Brand Identity, Rebranding, Digital Design

Rebranding and identity design for a digital asset tokenizing company by Dalio Protocol.

A vibrant gradient background shifting from black on the left to bright green on the right.
A stack of red videos or cards inside a black foam case, placed on a dark surface.
A modern black and red geometric sculpture with hexagonal shapes, illuminated by red and white lighting on a gray surface against a dark background.
Top-down view of a collection of branded paper and cardboard products including cards, booklets, and boxes in black, white, red, and neon green colors, with text such as 'RUIDQ,' '4,' and inspirational phrases.
Four color swatches labeled with their color names and corresponding color codes: White, Red, Midnight, and Lime.

“The color palette, an homage to the festive season, balances tradition with a modern, tech-forward aesthetic. By combining the vibrancy of red and green with a sleek, futuristic execution, we align Rudiq’s visual identity with its mission—bridging the traditional with the digital.”

Stylized text reading '4 REQUIO' with a dark background.
A colorful four-square diagram featuring a Tetris piece called the J-tetromino in black, white, red, and yellow backgrounds.

“The icon, derived from the letter "Q," symbolizes both uniqueness and forward progress. The two distinct lines, with one extending further than the other, are a subtle yet powerful reference to financial growth and the visual language of cryptocurrency charts. This deliberate design choice embodies both the promise of advancement and the dynamic nature of digital assets.”

“Rudiq is a pioneering fintech application that allows users to leverage their digital crypto assets as collateral to secure loans. As an innovative startup, they aim to create a solution that had never been explored before, bridging the gap between traditional finance and the evolving world of digital assets.”

A laptop displaying a financial dashboard with charts, account information, and navigation menu, surrounded by floating black rocks.
Bright green background with black text and graphics. Number four above the words "4 RADIO" in a blocky font.
Close-up of a red box with a small white 'T' logo near the corner

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“At TTCC, we conceptualized Rudiq's brand identity by drawing inspiration from its unique name, rooted in the character of Rudolf, a symbol of individuality and abundance, especially associated with Christmas, a time known for giving, joy, and celebration. This symbolic foundation reflects the core values of Rudiq: uniqueness, innovation, and the empowerment of users through modern technology.”