Range Rover Launch
Creating an immersive launch experience for Range Rover at Mandarin Oriental Bosphorus.
Year
2021
Client
Range Rover
Project type
Experience Design
Credits
Borusan Otomotiv

Introduction
Experience Design
Hosted at Mandarin Oriental Bosphorus, this exclusive launch marked the introduction of the next generation Range Rover to the Turkish market. Designed around the idea of modern luxury, the experience brought together media, industry leaders and selected guests for an evening that reflected the evolution of one of the world's most iconic automotive brands. From spatial design and reveal moments to production and guest experience, every detail was carefully orchestrated to build anticipation around a vehicle defined by refinement, innovation and timeless design.



