Pumpoo Dry Shampoo

Brand Identity, Packaging Design, Editorial Materials

Colorful hair spray cans labeled 'PUMP OIL' with branding indicating original dry shampoo, featuring cartoon illustrations of people with vibrant hair.
Five cylindrical bottles of PUMPOO dry shampoo with red caps, colorful cartoon illustrations on the labels, set against a pink background, placed on a reflective surface.
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Brand identity and multiple packaging design for a new dry shampoo brand.

A person with red painted nails holding a can of Dry Shampoo with colorful illustrations of stylized characters spraying spray onto hair, with part of a person's head with brown hair and black sleeveless top visible on the right.

“The client’s dream was to create the next Kleenex of tissues, the next Redbull of energy drinks & the next Chapstick of lip balms.

Pumpoo is going to be the new word to refer "dry shampoo”.

The design was inspired by the different situations that Pumpoo is used, as well as different types, colors and textures of people’s hair. The world of hair is colorful, so are we.”

Can of Pumpo dry shampoo with colorful animal and character illustrations against a light green background.
Can of PUMPOO dry shampoo labeled SPANISH SUMMER with colorful illustrations of women in summer outfits and accessories.
A can of PUMP DO dry shampoo with colorful cartoon character illustrations and French-themed graphics on a light blue background.

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