Pumpoo
Complete brand creation for a new dry shampoo brand, including naming, positioning, brand identity, packaging design, visual world, and brand messaging.
Year
2021
Client
Pumpoo
Project type
Brand Identity, Packaging Design & Editorial Materials
Introduction
Brand Identity
Pumpoo set out to do more than launch a product. The ambition was to build a brand so distinctive that its name could become part of everyday language. Drawing inspiration from different hair types, personalities and daily routines, we created a vibrant visual system filled with colour, character and playful storytelling across every touchpoint. Because hair isn't one-size-fits-all. Neither is branding.
