Jazzy By Dardanel

Visual Identity, Social Media, Website Design

Visual identity design and social media graphics for a pet food brand in Turkey.

Stacked old CRT televisions displaying colorful images and advertisements featuring dogs, cats, and canned pet food against a dark background with purple and green lighting.
A colorful webpage design showing a name 'jazzy' in bold black font at the top, with various font styles and color palettes on the right including black, red, blue, yellow, and white. The page features sections for font styles, a list of icons at the bottom, and product cards for canned dog food, with one card inactive and another active, both displaying a cartoon cat illustration and product information. Buttons with text like 'İncele' are also visible.
A dog wearing a yellow hoodie and a white hoodie with the brand name, sitting against a bright red and blue background. The dog has a white line drawing of a party hat on its head and is sitting next to a can of dog food labeled ‘Jazzzy.’ There are white dots and an animated white lines indicating movement or excitement. Additionally, there is a yellow burst with blue Turkish text that reads ‘havalı köpeklerin tercihi,’ which translates to ‘the choice of stylish dogs.’
A person holds a red electronic device displaying three cans of Jazzy branded pet food with a yellow background and colorful text in Turkish that says, 'pati yediren lezzet!!!'.
Three cans of Jazzy cat food with a cat jumping towards them against a pink and white background.
A playful image with a yellow background, showing a cat playing on the floor, a red couch, a cat tree with platforms, and text that reads "yes, but..." in colorful letters.
A promotional poster for a Corgi dog named Jazzy features a Corgi with tan and white fur standing on a red background with yellow paw print shapes and a large yellow paw. The background is blue with the word 'CORGİ' repeatedly written in a lighter blue. The poster includes Turkish text about Corgis, indicating they are short with energetic and playful personality traits.

“We collaborated with DARDANEL to create Jazzy Pet Food, a vibrant new brand crafted to engage modern pet owners. With a bold, colorful aesthetic, Jazzy’s visual identity combines playful retro influences with a fresh, humorous approach. Drawing inspiration from nostalgic elements like vintage TVs and classic advertising styles, the brand’s design uses a palette of dynamic primary colors to capture attention and embody the spirited nature of pets.

Our goal was to build a brand that feels both approachable and memorable, inviting pet lovers to explore a product that’s as lively as it is high-quality.”

A person holding a tablet displaying colorful images of various cats and dogs, with text in a playful font.
A cute dachshund puppy standing on a blue surface, with a red background and white lines indicating it is barking.
A brown dog is standing on a blue surface against a yellow background. There are graphical elements including a white axes with the words 'Jazzy' written in red at the top left corner, a curved white line resembling a tail, and a smiling face with a tongue hanging out on the right side. The image combines a photograph of the dog with illustrative graphics.
Three cans of jazz brand cat food with a colorful background and Turkish text that reads 'gerçek et !!! tahılsız lezzet!'
Stacked retro television screens displaying colorful images and text related to cats and dogs, with some screens showing cans of pet food.

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