HATERS
Building a streetwear brand from the ground up, including visual identity, apparel design, creative direction, and a distinctive brand world.
Year
2026
Client
HATERS
Project type
Brand Identity
Introduction
Brand Identity
HATERS was built around a simple observation: if enough people see what you make, someone is eventually going to hate it. The identity embraces that idea through a stripped-back visual system driven by attitude, irony and product-first storytelling. Worth the hate.
