Five Mù

Brand identity and visual world for a consultancy helping organisations navigate sustainability and ESG transformation.

Year

2022

Client

Five Mù

Project type

Brand Identity

Woman Workout

Introduction

Brand Identity

Five Mù is an ESG company based in the Netherlands. Inspired by nature and permaculture, we developed a visual identity centred around five core values: sustainability, responsibility, transparency, reliability and agility. Through a custom symbol system, editorial design language and a nature-inspired palette, the brand balances environmental awareness with a contemporary visual expression.

Retro Car
Woman Workout
Woman Workout
Woman Workout