Five Mù

Brand Identity, Iconography, Editorial Design

Brand identity project for a ESG company based in The Netherlands.

An infographic displaying the Five Mu principles: Wood, Ying Yang, Responsibility, Transparency, Reliability, and Agility, with supporting text and icons, all in grayscale with color-coded elements.

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Close-up of a piece of paper with a black Japanese kanji character for 'water' on it, placed on a gray surface.
Close-up of a tan paper with the words 'Five * Mu' cut out, casting a shadow on a brown surface.
A black and white photograph of fallen leaves and ferns on the ground.
Sunny forest scene with tall trees and undergrowth, overlaid with the word 'five' in large transparent white letters.
Stacked balance of rocks on a rocky beach with cloudy sky and ocean in the background
Black and white photography of stationery items including envelopes, letterheads, and business cards with a minimalistic design featuring the words "Five Mù" and a Chinese character, arranged on a marble surface.