Figopara Art
Brand identity, visual language, and system design for a new art platform launched by a fintech company.
Year
2023
Client
Figopara
Project type
Brand Identity
Introduction
Brand Identity
A brand designed to evolve with the art it showcases. Created for Figopara's contemporary art initiative, Figopara Art was designed as a flexible identity system supporting artists, exhibitions and cultural programming within the company's office environment. At the heart of the project is a dynamic visual language built around the Figopara Art monogram. The identity adapts to different artists, collections and artistic styles by integrating artworks directly into the brand system, allowing each exhibition to take on a unique character while maintaining a consistent visual foundation.
