Defender House
Designing a brand experience that celebrated adventure, capability, and the Defender way of life.
Year
2024
Client
Range Rover
Project type
Experience Design
Credits
Borusan Otomotiv
Introduction
Experience Design
Held over four days, Defender House was designed as a temporary home for exploration, resilience and adventure. Inspired by the spirit of the Defender community, the programme brought together a series of experiences that encouraged guests to step outside their routines and reconnect with the outdoors. From breathwork and cold-water immersion sessions based on the Wim Hof Method to wilderness skills workshops, curated gastronomy experiences and convoy driving routes, every activity was designed around participation rather than observation. More than a launch platform, Defender House became a living expression of the brand's adventurous mindset.
