Snow & Ice Driving
Experience design for a snow and ice driving programme in an extraordinary winter landscape.
Year
2024
Client
BMW
Project type
Experience Design
Credits
Borusan Otomotiv
Introduction
Experience Design
An annual winter driving program designed to explore performance, precision and control in extreme conditions. Set against a frozen landscape, the experience combined advanced driving exercises with hands-on learning, allowing participants to test the capabilities of BMW vehicles in a unique environment shaped by snow and ice. Working across production, experience design and event operations, we helped deliver a programme where technical skill, confidence and driving enjoyment came together.
