Bootiful Cream

Brand identity and multiple packaging design for a new firming body cream line.

Brand Identity, Naming, Packaging Design

Three jars of Bootiful anti-cellulite firming cream with orange spherical bases and white labels featuring illustrations of women with different body shapes.
A hand with red painted nails holding a round container of Bootiful Anti Cellulite Firming Cream featuring a woman with black hair on the label.
Two jars of Bootiful Anti-Cellulite Firming Cream stacked one above the other, with a yellow and orange background.

“For BOOTIFUL, we designed a fun and bold brand identity that steps away from the typical polished look of anti-cellulite products. Instead of unrealistic body ideals, we embraced natural shapes and playful visuals, promoting body positivity in an approachable way. This fresh design sets them part with authenticity and personality.”

Packaging for Bootiful Anti-Cellulite Firming Cream featuring illustrations of a woman at various stages of weight loss and Turkish text highlighting skin tightening and orange peel appearance benefits.