BMW x Jeff Koons
Bringing together art, culture, and automotive design through a curated brand experience for BMW.
Year
2022
Client
BMW
Project type
Experience Design
Credits
Borusan Otomotiv
Introduction
Experience Design
Hosted alongside Contemporary Istanbul, The 8 X Jeff Koons marked the arrival of one of BMW's most ambitious collaborations between art and automotive design. Centred around the limited-edition BMW M850i designed by Jeff Koons, the experience brought together collectors, media, cultural figures and automotive enthusiasts for a program celebrating creativity, craftsmanship and innovation. From production to guest experience, every detail was designed to support a moment where contemporary culture and engineering excellence met on common ground.
