1868

Brand Identity, Product Packaging Design

Package of 1868 chickpeas with a label showing a bowl of chickpeas and an outdoor rural background.

Brand identity and product packaging for the 1868 brand created for humanitarian aid by the Turkish Red Crescent.

Various color options of a vintage-style label featuring the year '1868' and floral details at the top.
A label for Yasemin Kokulu liquid soap with a floral background of pink flowers and green leaves, indicating a 500ml bottle.
Pack of 1868 olive oil scented soap with floral embossed design in light green packaging.

“In partnership with the Turkish Red Crescent, Jora Studio developed the brand identity and packaging for 1868, a humanitarian aid line dedicated to delivering essential products with dignity and care. Named to honor the founding year of the Turkish Red Crescent, 1868 encompasses daily necessities such as shampoos, food, and soaps. Each package is crafted to convey both functionality and compassion, with clear, purposeful design elements that reinforce the brand's commitment to humanitarian support.

This project allowed us to merge thoughtful design with a meaningful mission, ensuring that vital aid reaches those in need with a sense of respect and humanity.”

A pink liquid soap bottle with a black pump and a label with purple and pink floral design, labeled "1868 Yasemin Kokulu Sivi Sabun" on a pink background.
A packaged 1kg bag of 1868 Green Lentil, showing a bowl filled with green lentils on the front, set against a background of houses and landscape.
Black tote bag with 1868 written in gold on a wooden deck.

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